Opening a restaurant is the dream of many food-lovers, yearning to turn their passion for food into a moneymaking enterprise. But in order to get the right amount of investment to put you on your feet, you're going to need a solid business plan outlining every aspect of what you want to do, and exactly how you plan to do it.
Your logo can represent more than just your product, but your reputation as well. Fortunately, designing an eye-catching, quality restaurant logo doesn’t need to be expensive, and you won’t need to hire a graphic designer to make it for you.
Even before the pandemic forced many businesses to close their doors, there was already a marked shift toward online trading and mobile orders. As such, an estimated 11% of all QSR (quick-service restaurant) orders were conducted via smartphone in 2020 - and this is a trend set to continue as the pandemic does.
When it comes to marketing your business online, Instagram is the ultimate visual medium – which helps when a picture tells a thousand words. Here are the best marketing strategies you'll need to successfully promote your business on Instagram.
A potential customer will make the decision on whether to visit your restaurant before they even see it - 'see' in real life, that is - meaning a strong digital marketing strategy can be nearly as important as what’s on your menu and whether or not you have a happy hour.
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